Genios de Otazu #2

Pablo Armesto

Genios de Otazu #2 Pablo Armesto

Pablo Armesto (Schaffhausen, Switzerland, 1970) lives and works in Asturias (Spain). He is a painter, graphic designer and creator of installations and public art, through site-specific interventions. “My works are a bit synaesthetic, since apart from sight or touch, they have rhythm like music and the energy of light. A singularly poetic work that always brings light and beauty that inhabit the duality of black and white, light and shadow”. He is an artist who works challenging the boundaries between science, technology and art, creatively using all the resources at his disposal. In this way, he manages to conceive beautiful installations and sculptural works that use Arduino programming systems, LED lights… with which the public can interact directly. The artist, following his creative language, designed a floating barrel for our Barrel Room entitled: The spirit of wine.

Read more

This piece presents a barrel that, in a spectacular movement, rises above the others. It is a sculpture that combines the tradition of barrel-aged wine with the most advanced technology, and is offered as an interactive work, in which the visitor can register the pulsations of his heart through a device that transmits them to the sculpture itself and causes the lights inside it to oscillate in rhythm and intensity: “The objects are also impregnated with the soul, the effort, the illusion, just like the wine. Then something of your life or of the people who relate to the work, in this case, interacting, leaves its mark there,” reflects Pablo Armesto.

When it came to designing the label and box for this special edition of wine, Pablo Armesto decided to continue with this idea of the spirit, of the beating heart, brimming with the affection and energy of the people at the winery. Armesto affirms that, as in his work, excellent works are only achieved when people are fully involved in the project, when they give the best of themselves. And this affection is what transforms the object -the work of art, the barrel, the wine- into something special.

Light is an element that Armesto works continuously in his works. That is why he comes up with the idea of creating a label that lights up. He conceives a label on which a heart is drawn with retro-luminescent ink, which glows in the dark and, again, conveys that feeling of being a unique object.

The edition, limited to 600 bottles, with only 300 available for sale (the other 300 are shared between the winery and the artist), is presented in a work made of Corian that not only protects the bottle but also interacts with it to make the wine transcend its product category and place it in the field of experience. An LED light can be included inside and the light can be seen escaping through the openings of the box, as if it were a lamp.

High robe wine, ruby red in color, with a violet rim. Complex nose with nuances of black fruit accompanied by spices and mineral notes. Intense entry in the mouth with round and tasty tannins, which gives way to a fresh and persistent finish.

High robe wine, ruby red in color, with a violet rim. Complex nose with nuances of black fruit accompanied by spices and mineral notes. Intense entry in the mouth with round and tasty tannins, which gives way to a fresh and persistent finish.