March, 2021. Since its beginnings, Bodega Otazu has had a solidarity dimension that has led it to create and collaborate in projects to help different organizations. Now, in collaboration with the Escuela de Arquitectura de la Universidad de Navarra and Apolo’s Gourmet Club, with the support of Sergrafor, it has launched a competition to design the labels of a limited edition of a wine created exclusively for this occasion.
For Bodega Otazu, this contest is part of its commitment to creation and culture: “We like to encourage this type of creative collaborations, and even more so if it can support causes such as Niños contra el Cáncer. In fact, this is the third label contest we have organized with the School of Architecture,” says Lise Boursier, head of Wine Tourism and Marketing at the winery.
The winning label will be used in a limited edition of wines and the bottles will be marketed through Apolo’s Gourmet Club in different cities in Spain. The company’s CEO, Daniel Herrera, points out that “as all the members are alumni of the University, we are especially excited that its students are an essential part of this charity campaign”. The profits from the sale of these limited editions will be entirely dedicated to the Children Against Cancer program of the Clínica Universidad de Navarra. The aim of this project is to put an end to childhood cancer through research (through the Advanced Therapy Laboratory for Pediatric Solid Tumors of the Clinic and Cima). It also facilitates access to families who need specific treatments to overcome their disease.
This program seeks funds for research at the Laboratory of Advanced Therapies for Pediatric Solid Tumors of the Clínica Universidad de Navarra. It also supports those children who need access to specific treatments to overcome their disease. This wine will be called “Otazu Children Against Cancer” and the winning labels will be used to label white, red and rosé wine. “The idea is to create the same design for the three types of bottle that are distinguished by color,” explains Eduardo Domingo, director of Development at the Escuela de Arquitectura de la Universidad de Navarra.
The contest is open to all students, both Bachelor of Architecture and Bachelor of Design, enrolled this academic year (2020-21) at the School. The prize for the winning label, sponsored by CampusHome, is 1,000 €, which will be applied as a discount on the registration fee for the next academic year 2021-22. For the first contact with the winery, a group of 24 students of Design and Architecture made last week a guided tour of the facilities in two batches of 12 students by COVID security measures.
Participants must send their proposals through a form enabled on the Facebook profile of the Escuela de Arquitectura before March 30. Then, a jury appointed for this purpose will select the 5 best proposals, which will then be put to vote through the center’s Instagram profile (@etsaunav).
The winning proposal will be presented in public at an event to be held in May at the Museo Universidad de Navarra.